Marketers make a assumption of how a buyer makes their buying decision. Assuming this , marketers set their plan to capture customers.
In this part, we learn about the buyer decision process stages. There're five stages in buyer decision making process. They 're-
1. Need recognition: This is the first stage because buying process start with need recognition. Need recognition means buyer first recognizes a problem that is need. When a buyer felt deprivation it is need. Needs also varies from person to person as well as country to country.
2. Information search: To fullfil buyers need , buyer is motivated to search for more information . If the buyer desires product is near at hand, he or she likely buy it then. But the product is not available then buyer searching for collecting information.
3. Evaluation of alternatives : When all the information is hand then buyer evaluate the alternative brands offerings. Which brands offer best. Buyer can't evaluate a simple & single process, buyer evaluates several process of buying situations.
4. Purchase decision: It is a decision of buyer's about which brand to purchase. Buyer take their decision based on all the positive outcomes. Here has a two main factors can come to decision of purchasing: the first factor is the attitudes of others & the second factor is unexpected situational factors. The purchase decision may has some unexpected events.
5. Post purchase behavior: After buying the product, if the product satisfied the buyer's expectations, then the buyer take further action after purchase . It mainly happens buyer's satisfaction & dissatisfaction. Sometimes, post purchase result in cognitive dissonance that is discomfort caused by post purchase conflict.
In this part, we learn about the buyer decision process stages. There're five stages in buyer decision making process. They 're-
1. Need recognition: This is the first stage because buying process start with need recognition. Need recognition means buyer first recognizes a problem that is need. When a buyer felt deprivation it is need. Needs also varies from person to person as well as country to country.
2. Information search: To fullfil buyers need , buyer is motivated to search for more information . If the buyer desires product is near at hand, he or she likely buy it then. But the product is not available then buyer searching for collecting information.
3. Evaluation of alternatives : When all the information is hand then buyer evaluate the alternative brands offerings. Which brands offer best. Buyer can't evaluate a simple & single process, buyer evaluates several process of buying situations.
4. Purchase decision: It is a decision of buyer's about which brand to purchase. Buyer take their decision based on all the positive outcomes. Here has a two main factors can come to decision of purchasing: the first factor is the attitudes of others & the second factor is unexpected situational factors. The purchase decision may has some unexpected events.
5. Post purchase behavior: After buying the product, if the product satisfied the buyer's expectations, then the buyer take further action after purchase . It mainly happens buyer's satisfaction & dissatisfaction. Sometimes, post purchase result in cognitive dissonance that is discomfort caused by post purchase conflict.
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