Consumer buyer behavior:
Consumer buyer behavior is the behavior of final consumers are individuals & households ; they buy goods & services for personal consumption.Final consumers are combine to make up the consumer market that is vary tremendously in age , income ,education level & their tastes. Consumers buy goods & services for final consumption & they buy incredible variety of products.
How marketers relate this variety types of needs of consumer through producing their products? Knowing this,we need to learn about consumer buyer model behavior.
Model of consumer buyer behavior:
All most every day , consumer take their buying decisions & this buying decision is the main focused point of marketers effort. Marketers & researchers research about consumers buying decision in great detail like where they buy, how & when they buy, why they buy & how much they buy. All this information marketers want to from customers but it is not a easy task. The answer often locked up into customers mind & consumers exactly don't know what influences their purchases.
The model of buyer behavior: The model of buyer behavior has three steps are-
1. The environment : It has also two elements . One is marketing stimuli that includes product , price , place &, promotion.
Another is called other stimuli that includes economic , technology, social , cultural.
2. Buyer's black box: It has two main elements , one is buyer's characteristics & another is buyer's decision process.
3. Buyer responses: It has also many elements like buying attitudes & preferences , purchase behavior that looks like what the buyers buy, when ,where & how, brand & company relationship behavior.
The most important question often comes here that how do consumer responses in the varieties marketing efforts. Through consumer model behavior ,they can able to figure it out.
The marketing environment consists of marketing stimuli including product, price, place ,promotion & also has some other stimuli including economic, technology, social, culture. All inputs come from this stimuli & go to the buyer's black box where they turn into buyer's responses, the buyer's relationship with brand & company & what they says or buy, how much, where ,when & why.
Marketers know very well that stimuli are changed into responses inside the consumer's black box including buyers characteristics & decision making process. First marketers analyze buyers characteristics ,make their product like that characteristics then buyers make their buying decisions & react on this product.
Consumer buyer behavior is the behavior of final consumers are individuals & households ; they buy goods & services for personal consumption.Final consumers are combine to make up the consumer market that is vary tremendously in age , income ,education level & their tastes. Consumers buy goods & services for final consumption & they buy incredible variety of products.
How marketers relate this variety types of needs of consumer through producing their products? Knowing this,we need to learn about consumer buyer model behavior.
Model of consumer buyer behavior:
All most every day , consumer take their buying decisions & this buying decision is the main focused point of marketers effort. Marketers & researchers research about consumers buying decision in great detail like where they buy, how & when they buy, why they buy & how much they buy. All this information marketers want to from customers but it is not a easy task. The answer often locked up into customers mind & consumers exactly don't know what influences their purchases.
The model of buyer behavior: The model of buyer behavior has three steps are-
1. The environment : It has also two elements . One is marketing stimuli that includes product , price , place &, promotion.
Another is called other stimuli that includes economic , technology, social , cultural.
2. Buyer's black box: It has two main elements , one is buyer's characteristics & another is buyer's decision process.
3. Buyer responses: It has also many elements like buying attitudes & preferences , purchase behavior that looks like what the buyers buy, when ,where & how, brand & company relationship behavior.
The most important question often comes here that how do consumer responses in the varieties marketing efforts. Through consumer model behavior ,they can able to figure it out.
The marketing environment consists of marketing stimuli including product, price, place ,promotion & also has some other stimuli including economic, technology, social, culture. All inputs come from this stimuli & go to the buyer's black box where they turn into buyer's responses, the buyer's relationship with brand & company & what they says or buy, how much, where ,when & why.
Marketers know very well that stimuli are changed into responses inside the consumer's black box including buyers characteristics & decision making process. First marketers analyze buyers characteristics ,make their product like that characteristics then buyers make their buying decisions & react on this product.
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