Building customer relationship:
In the marketing process , building & managing profitable customer relationship is the fourth but most important step because first three steps are lead up through this step.
obviously, the most important concept of modern marketing is perhaps customer relationship management; in short CRM. Some marketers think that CRM is only related to consumers data management activity. But in reality ,CRM related to managing detailed information about their target customers & they always try to carefully managing the customer touchpoint to maximize customer loyalty. Actually it is a process of building & maintaining profitable customer relationship. In this process ,they also deliver superior customer value & satisfaction. The main purpose of CRM is to acquiring ,keeping & growing customers.
Customer Value :
Customer value means to create superior satisfaction .It is the key concept for building a profitable relationship. In business, it is said that if you satisfied your target customers; if customers get enough satisfaction ,they will purchased again & again ; it seems that they are more likely to be loyal customers. Companies get a larger share of profit from them.
But another thing we should keep in your mind that attracting & maintaining customers is not a easy task. In the market ,customet face a different types of product & services there. From there ,they choose their product. But a customer only purchased from whom who offers the highest customer- perceived value, in short CPV.
CPV actually is " the customers evaluation of the difference between all the benefits & all costs of a marketing offer relative to those of competing offers".
The most important thing is that customer mostly act on perceived value.
Some consumers define value means a sensible product at affordable price; another may define value might mean paying more to get more.
Customer Satisfaction:
When buyers expectation is related to product perceived performance then it is called customer satisfaction. If the product performance is low ,customer may dissatisfied; if product performance is equal to customer expectation,customer is satisfied. But if the product performance exceeds the buyers expectation, customer may highly satisfied & delighted.
Most successful companies try to keep their customers satisfied. Because if they create higher level of customers satisfaction that may lead to greater level of customer satisfaction.
Customer relationship levels & tools:
At many levels, companies can build customer relationships depending on the nature of target market through advertising, public relation, web sites visits etc.
Companies & firms try satisfied their customers more than competitors by lowering the price & increasing their services .
In the marketing process , building & managing profitable customer relationship is the fourth but most important step because first three steps are lead up through this step.
obviously, the most important concept of modern marketing is perhaps customer relationship management; in short CRM. Some marketers think that CRM is only related to consumers data management activity. But in reality ,CRM related to managing detailed information about their target customers & they always try to carefully managing the customer touchpoint to maximize customer loyalty. Actually it is a process of building & maintaining profitable customer relationship. In this process ,they also deliver superior customer value & satisfaction. The main purpose of CRM is to acquiring ,keeping & growing customers.
Customer Value :
Customer value means to create superior satisfaction .It is the key concept for building a profitable relationship. In business, it is said that if you satisfied your target customers; if customers get enough satisfaction ,they will purchased again & again ; it seems that they are more likely to be loyal customers. Companies get a larger share of profit from them.
But another thing we should keep in your mind that attracting & maintaining customers is not a easy task. In the market ,customet face a different types of product & services there. From there ,they choose their product. But a customer only purchased from whom who offers the highest customer- perceived value, in short CPV.
CPV actually is " the customers evaluation of the difference between all the benefits & all costs of a marketing offer relative to those of competing offers".
The most important thing is that customer mostly act on perceived value.
Some consumers define value means a sensible product at affordable price; another may define value might mean paying more to get more.
Customer Satisfaction:
When buyers expectation is related to product perceived performance then it is called customer satisfaction. If the product performance is low ,customer may dissatisfied; if product performance is equal to customer expectation,customer is satisfied. But if the product performance exceeds the buyers expectation, customer may highly satisfied & delighted.
Most successful companies try to keep their customers satisfied. Because if they create higher level of customers satisfaction that may lead to greater level of customer satisfaction.
Customer relationship levels & tools:
At many levels, companies can build customer relationships depending on the nature of target market through advertising, public relation, web sites visits etc.
Companies & firms try satisfied their customers more than competitors by lowering the price & increasing their services .
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