Everyday & everytime ,marketplace faces dramatic changes. According to Richard love of HP," The pace of change is so rapid that the ability to change has now become a competitive advantage". Marketers should adapt themself with this dramatic changes.
There are five major trends & forces that are changing the marketing landscape & challenging marketing strategy. These five developments are:-
1. The Changing Economic Environment:
In the present time ,customers are so much tight about their purse strings & changes their buying attitudes & habits. Before making any purchasing decision,they rethink their spending priorities & cut back on their buying. Thats why marketers are emphasizing to create value proposition for customers. Marketer are mainly focusing on value for money ,practicality & durability in their product that offering in the marketplace.
Marketers always try to adjusting to the new economy. Now they cut their costs & offers discounts; it can be important marketing tacties. Doing this they face challenges but the most challenging task is to balance the brand value proposition with the current time.
2. The Digital Age:
The rapid growth of technology has fundamentally changed the way we live.Its mean how we communicate, how we share information, how we learn,shop & access entertainment.
From this ,we can easily understand the impact on the ways companies create value to their customers. It is true that technology bring are a volutionary change in our life for better or worse.
To the modern technology, marketers can easily promote their product ,tailored product according customer wants & tracking customer & add value for them.
The most useful technology is the Internet. Through this ,marketer can communicate , advertise, build relationship with customers.
Now a days, online marketing is the fastest - growing form of marketing .
3. Rapid Globalization:
Marketers are always want to grow customer all over the world. Every large & small company faces global competition. So companies select their managers who can work for globally not locally for using opportunities & compete with competitors.
4+5 . Sustainable Marketing -( The call for more & social responsibility)
Companies have some responsibility to the society & society poeple. Company should maintained this & this is called sustainable marketing practises.
Every year companies spend particular percentage of profit for the wellfare of the society. Companies do that because they know that every action can affect customer relationship. Customers obviously want environmental & social improvement.
Marketers also know that this activity will bring benefit in the future demand. Thats why they always ready to accept their responsibilities to the world because they view sustainable marketing as an opportunity to do well by doing well.
Pulling it all together,it can be said that in a single word that relationship; relationship is the major development in marketing strategies. Marketers are not willing to leave any opportunities for building relationship with their customers, their partners & the world around them.
There are five major trends & forces that are changing the marketing landscape & challenging marketing strategy. These five developments are:-
1. The Changing Economic Environment:
In the present time ,customers are so much tight about their purse strings & changes their buying attitudes & habits. Before making any purchasing decision,they rethink their spending priorities & cut back on their buying. Thats why marketers are emphasizing to create value proposition for customers. Marketer are mainly focusing on value for money ,practicality & durability in their product that offering in the marketplace.
Marketers always try to adjusting to the new economy. Now they cut their costs & offers discounts; it can be important marketing tacties. Doing this they face challenges but the most challenging task is to balance the brand value proposition with the current time.
2. The Digital Age:
The rapid growth of technology has fundamentally changed the way we live.Its mean how we communicate, how we share information, how we learn,shop & access entertainment.
From this ,we can easily understand the impact on the ways companies create value to their customers. It is true that technology bring are a volutionary change in our life for better or worse.
To the modern technology, marketers can easily promote their product ,tailored product according customer wants & tracking customer & add value for them.
The most useful technology is the Internet. Through this ,marketer can communicate , advertise, build relationship with customers.
Now a days, online marketing is the fastest - growing form of marketing .
3. Rapid Globalization:
Marketers are always want to grow customer all over the world. Every large & small company faces global competition. So companies select their managers who can work for globally not locally for using opportunities & compete with competitors.
4+5 . Sustainable Marketing -( The call for more & social responsibility)
Companies have some responsibility to the society & society poeple. Company should maintained this & this is called sustainable marketing practises.
Every year companies spend particular percentage of profit for the wellfare of the society. Companies do that because they know that every action can affect customer relationship. Customers obviously want environmental & social improvement.
Marketers also know that this activity will bring benefit in the future demand. Thats why they always ready to accept their responsibilities to the world because they view sustainable marketing as an opportunity to do well by doing well.
Pulling it all together,it can be said that in a single word that relationship; relationship is the major development in marketing strategies. Marketers are not willing to leave any opportunities for building relationship with their customers, their partners & the world around them.
No comments:
Post a Comment