Here, I'm going to discuss about last two steps in marketing research process. This are-
1. Implementing the research plan - collecting & analyzing the data.
2. Interpreting & reporting the findings.
In the previous post ,there you can see that developing the research plan needs secondary & primary data collection. This data may collect in various way.
Gathering secondary data:
Every researchers start by gathering secondary data that is companies internal databases. Companies can buy this from outside suppliers , resellers & customers. Using commercial online databases companies can searches their own secondary data. Internet online sources also useful for this.Secondary data can be collected more quickly than primary data.
Primary data collection:
Collecting primary is not easy .It has many approaches like research approaches, contact methods, the sampling plan & research instruments. Through this companies can collect primary data.
I'll discuss in later.
Implementing the research plan:
Collecting & developing all the information then researcher take action including collecting ,processing & analyzing the information. Data collection are comes from out side firms or staffs. Researchers just make sure implementation correctly. They must warn about threats & problems, interacting with respondents. They check the collected data for accuracy & completeness & then tabulate the results & compute statistical measures.
Interpreting & reporting the findings:
Final step is researchers must interpret the findings, draw conclusions & report them to management. Managers & researchers must work together to interpreting tbe research results ; share responsibility & resulting decisions.
1. Implementing the research plan - collecting & analyzing the data.
2. Interpreting & reporting the findings.
In the previous post ,there you can see that developing the research plan needs secondary & primary data collection. This data may collect in various way.
Gathering secondary data:
Every researchers start by gathering secondary data that is companies internal databases. Companies can buy this from outside suppliers , resellers & customers. Using commercial online databases companies can searches their own secondary data. Internet online sources also useful for this.Secondary data can be collected more quickly than primary data.
Primary data collection:
Collecting primary is not easy .It has many approaches like research approaches, contact methods, the sampling plan & research instruments. Through this companies can collect primary data.
I'll discuss in later.
Implementing the research plan:
Collecting & developing all the information then researcher take action including collecting ,processing & analyzing the information. Data collection are comes from out side firms or staffs. Researchers just make sure implementation correctly. They must warn about threats & problems, interacting with respondents. They check the collected data for accuracy & completeness & then tabulate the results & compute statistical measures.
Interpreting & reporting the findings:
Final step is researchers must interpret the findings, draw conclusions & report them to management. Managers & researchers must work together to interpreting tbe research results ; share responsibility & resulting decisions.
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