When a new product comes to the market, some consumer adopt this product for testing the new product. This adoption process is goes through a mental processes that individual first hearing this & they are curious about this product & finally they adopt it.
Adoption is the way of making a customer as a regular users of their product.
There are five stages in adoption process. These are-
1. Awareness: First , consumer becomes aware of the new product. But in this time they don't have the enough information about this product.
2. Interest: In this stages consumer shows their interest & seeks information about the new product.
3. Evaluation: Here, consumer evaluates the attractive of the new product & considers whether the new product makes sense or not.
4. Trial : Consumer trial new product in a small portion to improve its estimate value.
5. Adoption: Finally, consumer decide to make full & repeated purchase of the new product.
This stages suggests that marketers work hard to bring consumers through this process.
For example: when marketers produce a new product ,they make a huge publicity, promote their product ,give add to television, fm radio, offline ,online advertising, billboard etc.Through this consumer get awareness then they collect information about this new product . After then evaluate the new product attractiveness & select a small portion of product for trialling. After trial the product they make a decision of full & repeated purchase of this product.
Adoption is the way of making a customer as a regular users of their product.
There are five stages in adoption process. These are-
1. Awareness: First , consumer becomes aware of the new product. But in this time they don't have the enough information about this product.
2. Interest: In this stages consumer shows their interest & seeks information about the new product.
3. Evaluation: Here, consumer evaluates the attractive of the new product & considers whether the new product makes sense or not.
4. Trial : Consumer trial new product in a small portion to improve its estimate value.
5. Adoption: Finally, consumer decide to make full & repeated purchase of the new product.
This stages suggests that marketers work hard to bring consumers through this process.
For example: when marketers produce a new product ,they make a huge publicity, promote their product ,give add to television, fm radio, offline ,online advertising, billboard etc.Through this consumer get awareness then they collect information about this new product . After then evaluate the new product attractiveness & select a small portion of product for trialling. After trial the product they make a decision of full & repeated purchase of this product.
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