Buying behavior varies from consumer choices of buying in regular product , shopping product , expensive product etc.
This buying decision behavior has four categories such as -
1. Complex buying behavior: Complex buying behavior includes high consumers involvement & significant differences between brands. When products are expensive , risky, infrequent & highly self expressive then consumers are highly involved there. For example: iphone, new car, tv ,fridge etc.
2. Dissonance - reducing buying behavior: Dissonance - reducing buying behavior includes high customers involvement but few differences between brands. This products also infrequent, expensive & risky. For example: When we go for buying a carpet, we usually involve highly but we don't seek any brands.
3. Habitual buying behavior: In this situation, habitual buying behavior characterized by low customers involvement & few significant differences between brands. For example: potatoes, rice , salt etc. This are regular product .Consumer low involvement found here & they also don't seek for brands
4. Variety- seeking buying behavior: Here, we can see that low customers involvement but significant differences between brands. For example: when we go for buying cookies ,we only buy this our trusted brands otherwise not.
So , in this buying decision behavior, marketers need to developed a strong marketing strategy.
This buying decision behavior has four categories such as -
1. Complex buying behavior: Complex buying behavior includes high consumers involvement & significant differences between brands. When products are expensive , risky, infrequent & highly self expressive then consumers are highly involved there. For example: iphone, new car, tv ,fridge etc.
2. Dissonance - reducing buying behavior: Dissonance - reducing buying behavior includes high customers involvement but few differences between brands. This products also infrequent, expensive & risky. For example: When we go for buying a carpet, we usually involve highly but we don't seek any brands.
3. Habitual buying behavior: In this situation, habitual buying behavior characterized by low customers involvement & few significant differences between brands. For example: potatoes, rice , salt etc. This are regular product .Consumer low involvement found here & they also don't seek for brands
4. Variety- seeking buying behavior: Here, we can see that low customers involvement but significant differences between brands. For example: when we go for buying cookies ,we only buy this our trusted brands otherwise not.
So , in this buying decision behavior, marketers need to developed a strong marketing strategy.
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