Generally, common people are thought that marketing means selling & advertising products or services just as like we can see in TV commercials ,catalogs,sales calls etc. But reality is difference.
At present time ,marketing not in the old sense of making a sale " telling & selling" but it develop e new sense of satisfying customer needs. All marketer need to understands customer needs ,want and demand; develop products that provide superior customer value ;& prices ,distributes and promotes them effectively; if marketers done this, these products 'll sell easily .
At present, you can see every successful companies have one thing in common & that is they are strongly customer focused and heavily committed to marketing. These companies try to understand & satisfying customer needs in defined target markets. By creating value for the customer they try to build lasting customer relationship.
Marketing is actually a business function that deals with customers. More appropriately marketing is managing profitable customer relationship. It has two motive; first one is to attract new customers by promising superior value & 2nd one is to keep and grow current customers by delivering satisfaction.
For example, here we can see that present leading clothing brand in our country are"Aarong & Yellow". Why they are leading brands ???Why every people go there for purchasing product??? They are become the leading brand because by keeping their promise to deliver superior customers satisfaction.
Marketing is needed for every profit or non profit organization. Profit firms like as Google, Toyota, Microsoft , Proctor & Gamble. Non profit organization like as schools,colleges,hospitals, museums,symphony orchestras & even churches.
Actually, marketing is a social & managerial process. In this process,individuals & organizations obtain their need & want through creating & exchanging value with others . Broadly ,through marketing companies are able to create value for customers ,able to build strong customer relationships & able to capture value from customers in return.
At present time ,marketing not in the old sense of making a sale " telling & selling" but it develop e new sense of satisfying customer needs. All marketer need to understands customer needs ,want and demand; develop products that provide superior customer value ;& prices ,distributes and promotes them effectively; if marketers done this, these products 'll sell easily .
At present, you can see every successful companies have one thing in common & that is they are strongly customer focused and heavily committed to marketing. These companies try to understand & satisfying customer needs in defined target markets. By creating value for the customer they try to build lasting customer relationship.
Marketing is actually a business function that deals with customers. More appropriately marketing is managing profitable customer relationship. It has two motive; first one is to attract new customers by promising superior value & 2nd one is to keep and grow current customers by delivering satisfaction.
For example, here we can see that present leading clothing brand in our country are"Aarong & Yellow". Why they are leading brands ???Why every people go there for purchasing product??? They are become the leading brand because by keeping their promise to deliver superior customers satisfaction.
Marketing is needed for every profit or non profit organization. Profit firms like as Google, Toyota, Microsoft , Proctor & Gamble. Non profit organization like as schools,colleges,hospitals, museums,symphony orchestras & even churches.
Actually, marketing is a social & managerial process. In this process,individuals & organizations obtain their need & want through creating & exchanging value with others . Broadly ,through marketing companies are able to create value for customers ,able to build strong customer relationships & able to capture value from customers in return.
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