Marketing is not only selling & advertising process but also it is a managerial & social process. Through this process, companies are able to create value for customers and build strong relationship with customers. It also help to capture value from customers in return.
Marketing have five steps. They're -
1. Understand the marketplace & customer needs & wants.
2. Design a customer driven marketing strategy.
3. Construct an integrated marketing program that delivers superior value.
4. Build profitable relationships & create customers delight.
5. Capture value from customers to create profits & customer equity.
The first four steps are useful for understanding consumers , create customers value & also useful for building strong customers relationships.
In the last step,companies are successful to create superior customers value & also successful to capture value from customers in the form of sales ,profits & long-term customer equity.
Marketing have five steps. They're -
1. Understand the marketplace & customer needs & wants.
2. Design a customer driven marketing strategy.
3. Construct an integrated marketing program that delivers superior value.
4. Build profitable relationships & create customers delight.
5. Capture value from customers to create profits & customer equity.
The first four steps are useful for understanding consumers , create customers value & also useful for building strong customers relationships.
In the last step,companies are successful to create superior customers value & also successful to capture value from customers in the form of sales ,profits & long-term customer equity.
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