A modern marketing system have five main elements. These are-
1. Suppliers;
2. Company;
3. Competitors;
4. Marketing intermediate;
5. Final consumers.
Every successful company should face his competitors when they're going to served the final consumers through marketing. The first and foremost duty of a company research the market for understanding customer needs & wants. After completing research ,company makes their product & send their market offerings to consumers. Companies can do this directly or indirectly through marketing intermediaries. Each element of modern marketing system are affected by some major environmental forces like demographic, economic,natural,technological ,political ,social & cultural.
Each elements in this system adds value for the next level. It is true that success at building profitable customers relationship depends not only companies own actions but also no how well the entire system serves the needs of final consumers.
For example: Arong cannot fulfill its promise to delivered high quality cloth unless its suppliers provide raw - materials at low costs.
1. Suppliers;
2. Company;
3. Competitors;
4. Marketing intermediate;
5. Final consumers.
Every successful company should face his competitors when they're going to served the final consumers through marketing. The first and foremost duty of a company research the market for understanding customer needs & wants. After completing research ,company makes their product & send their market offerings to consumers. Companies can do this directly or indirectly through marketing intermediaries. Each element of modern marketing system are affected by some major environmental forces like demographic, economic,natural,technological ,political ,social & cultural.
Each elements in this system adds value for the next level. It is true that success at building profitable customers relationship depends not only companies own actions but also no how well the entire system serves the needs of final consumers.
For example: Arong cannot fulfill its promise to delivered high quality cloth unless its suppliers provide raw - materials at low costs.
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