Primary data collection is not a easy task . Secondary data can be collected for easily than primary data. Primary data collection has four approaches . These're-
1. Research approaches;
2. Contact methods;
3. The sampling plans;
4. Research instruments.
Now ,I'm going to discuss all of this approaches.
Research approaches: Gathering information through research approaches include three ways are observations ,surveys & experiments. Now discuss this each one in turn.
1. Observational research: It involves gathering primary data by observing relevant people , actions & situations. Researchers observe consumer behavior to gain customer insights.
2. Survey research: Survey research is gathering primary data by asking people questions about their knowledge ,attitudes, preferences & buying behavior. This research has a advantage that is flexibility.
3. Experimental research: Experimental research is gathering primary data by selecting matched groups of subjects , giving them different treatments ,controlling related factors & checking for differences in group responses. This research tries to explain cause & effect relationships.
Contact methods:
Mail, Telephone & Personal Interviewing:
Information can be collected by mail, telephone ,personal interview or online.This ways are very low cost way. Respondents give information honestly.
Focus group interviewing: Here 6 to 10 people meet with a trained moderator to talk about a product ,service or organization. Moderator encourages participants to talk freely.Moderator observe facial expressions , body movement, group interplay & conversation flows.
Online marketing research: It is "collecting primary data online through internet surveys ,online focus groups , web based experiments or tacking consumers online behavior".
Sampling plan:
Sampling plan is" a segment of the population selected for marketing research to represent the population as a whole". Through this research make accurate estimates of the thoughts & behaviors of the larger population.
This plan requires three decisions are-
∆ What sampling unit?
∆ What sample size?
∆ What sampling procedure?
Research Instruments:
It has also two main instruments: questionnaires & mechanical devices.
1. Questionnaires: It is a most common & flexible instruments & there are many ways to asked questions. Closed- end question include all the possible answers & subjects make choices among them like multiple choice questions & scale questions.
Open end questions allow to answer in their own words.
Researchers should use easy, direct & unbiashed question wording & they arranged in a logical order.
Mechanical devices: Researchers also use mechanical devices to monitor consumer behavior . Some researchers use Neuro marketing that measure the brain activity . Marketing scientists use MRL Scans & EEG devices that tracking brain electrical activity & Blood flow that provide marketers what happenings into consumers insights.
1. Research approaches;
2. Contact methods;
3. The sampling plans;
4. Research instruments.
Now ,I'm going to discuss all of this approaches.
Research approaches: Gathering information through research approaches include three ways are observations ,surveys & experiments. Now discuss this each one in turn.
1. Observational research: It involves gathering primary data by observing relevant people , actions & situations. Researchers observe consumer behavior to gain customer insights.
2. Survey research: Survey research is gathering primary data by asking people questions about their knowledge ,attitudes, preferences & buying behavior. This research has a advantage that is flexibility.
3. Experimental research: Experimental research is gathering primary data by selecting matched groups of subjects , giving them different treatments ,controlling related factors & checking for differences in group responses. This research tries to explain cause & effect relationships.
Contact methods:
Mail, Telephone & Personal Interviewing:
Information can be collected by mail, telephone ,personal interview or online.This ways are very low cost way. Respondents give information honestly.
Focus group interviewing: Here 6 to 10 people meet with a trained moderator to talk about a product ,service or organization. Moderator encourages participants to talk freely.Moderator observe facial expressions , body movement, group interplay & conversation flows.
Online marketing research: It is "collecting primary data online through internet surveys ,online focus groups , web based experiments or tacking consumers online behavior".
Sampling plan:
Sampling plan is" a segment of the population selected for marketing research to represent the population as a whole". Through this research make accurate estimates of the thoughts & behaviors of the larger population.
This plan requires three decisions are-
∆ What sampling unit?
∆ What sample size?
∆ What sampling procedure?
Research Instruments:
It has also two main instruments: questionnaires & mechanical devices.
1. Questionnaires: It is a most common & flexible instruments & there are many ways to asked questions. Closed- end question include all the possible answers & subjects make choices among them like multiple choice questions & scale questions.
Open end questions allow to answer in their own words.
Researchers should use easy, direct & unbiashed question wording & they arranged in a logical order.
Mechanical devices: Researchers also use mechanical devices to monitor consumer behavior . Some researchers use Neuro marketing that measure the brain activity . Marketing scientists use MRL Scans & EEG devices that tracking brain electrical activity & Blood flow that provide marketers what happenings into consumers insights.
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