Now-a-days, services have grown dramatically. Governments offer services through courts, employment services, hospitals, fire services, postal services etc. Some nonprofit organization like museums, charities, Churches, colleges, foundations & some business organizations offer services like banks, airlines , hotels, insurance, consulting firms also offer services.
Characteristics of services:
Services have four mojor characteristics.This major characteristics are considered by a firm when designing marketing programs.These 're-
1. Service intangibility: Service intangibility means that it can't be seen , felt, heard, smelled, tasted before they're bought by a consumer. For example: airlines travels,its passengers have only ticket & promised their luggage will arrive safely at the destination.
2. Service inseparability: It means that service can't be separated from their providers.When a employee provides service then the employee becomes a part of the service.
3. Service variability: It means that service quality depends on who provides them as well as when, where & how they' re provided. For example: Arong have reputations for providing better service than others .It provides better quality, design, features, efficient, & customer loyalty.
4. Service perishability: It means that services can't be stored for later use or sale. For example: a patient needs treatment immediately then the doctor can't keep on waiting the patient. Another example is fire service can't wait for sometime for providing their services.
All of these are the characteristics of service.
Characteristics of services:
Services have four mojor characteristics.This major characteristics are considered by a firm when designing marketing programs.These 're-
1. Service intangibility: Service intangibility means that it can't be seen , felt, heard, smelled, tasted before they're bought by a consumer. For example: airlines travels,its passengers have only ticket & promised their luggage will arrive safely at the destination.
2. Service inseparability: It means that service can't be separated from their providers.When a employee provides service then the employee becomes a part of the service.
3. Service variability: It means that service quality depends on who provides them as well as when, where & how they' re provided. For example: Arong have reputations for providing better service than others .It provides better quality, design, features, efficient, & customer loyalty.
4. Service perishability: It means that services can't be stored for later use or sale. For example: a patient needs treatment immediately then the doctor can't keep on waiting the patient. Another example is fire service can't wait for sometime for providing their services.
All of these are the characteristics of service.
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