Your friend states, :advertising is a waste of money.” How do you respond?

Advertising is a promotion of products to make customer know about a product or services. To make the customer aware of the products and the services the company is giving.

When it comes to marketing a new company, or even a new product, one of the first things that come to mind is if it’s worth it to advertise. And more importantly, how do you choose to advertise? 

 The answer to that question depends on how, when, where, to whom and what the company is advertising. Each product and service has its own answer.

 Even some well-known companies have fallen short on final sales despite spending a lot of money on advertising because their brand wasn’t strong enough to gain real momentum.

A great example of this can be seen between Samsung and Apple. In 2013, Apple outsold Samsung by 100 percent, even though Samsung spent much more on advertising. These numbers make it hard to believe that they spent $14 billion on advertising, while Apple spent approximately $1 billion.

 In this situation, Apple saw little need to spend a lot of money on advertising, because they knew they had a product their customers would want to buy. Their consumers value the company’s unique approach to software and hardware as a unified experience.

Ford and cocacola, however, responded that they found value in Facebook advertising, and CBS reported that it has already sold more than half of its ad inventory for the Super Bowl next February – at around $3.75 million for a 30-second spot.

SOMETIMES ADVERTISING MISSES THE MARK: There is one time when advertising is absolutely a waste of money, and that’s when the advertisement completely fails. And sadly, there are a few that really stand out.

 For example,  The new mascot design was released to coincide with the addition of Go-Gurt treats as part of a healthier Happy Meal. The design, however, was met with fierce criticism, and people were loud and clear across social media about how creepy the mascot was. McDonald’s soon pulled the new mascot and lost millions of marketing dollars in the process.

Advertising, like all marketing initiatives, can be extremely effective, but can also potentially be a waste of money.

 In order to determine if advertising is right for you, you need to ask yourself if you have a brand strong enough to compensate for the lack of public messaging. If not, advertising might still need to be done – but must be done in the best way to bolster your brand.