How do you distinguish between informative and persuasive food advertising?

Informative and persuasive advertising are both powerful ways for goods and services. The major difference in these advertising techniques relates to the ways deliver information.

Informative advertising may work persuasive techniques but relies more heavily on facts. Persuasive advertising appeal to the consumer emotion to close the sale.

Informative advertising creates a presentation of product facts in a formal manner, including presenting findings studies and safety assessments, to attract customers and sell a product. Persuasive advertising does it so in a way that frames the product in a compelling, positive light.

While informative advertising may mention a product's negative side effects, persuasive advertising emphasizes the information that appeals directly to consumer need or desire.

Persuasive advertising often uses trickery and flash than informative advertising. The advertising may use beautiful or famous people in the advertisement to attract customers to the products. Companies also might offer discounts on initial products to encourage consumers to buy more.

 Informative advertising chooses to rely on the strength of product features to encourage consumers to make purchases.

Persuasive advertising uses humor to attract consumers to create positive emotions of laughter with products. Informative advertising is a cleverly worded slogan to sell products

A company that uses informative advertising still might work an actor who speaks well and is pleasing to the eye to speak about the product strengths, but the message itself is the star.

Many advertisements coming from governments to warn the public about the dangers of smoking and drinking is the example of informative advertising

A perfect example of a persuasive advertisement is an advertisement for a product where it shows a celebrity is using that product. In this case, the presence of the celebrity gains much more significance than the product itself and the goodness of the product becomes secondary.

Comparing the qualities of a product with a similar product created by another company is another form of persuasive advertisement that attracts many consumers towards the product.