Do you think farmers will do more or less commodity advertising in the future? Why?

However, food marketing experts always seem to talk about what Consumer wants. They say, the consumer is always looking a bargain or to be concerned with anything other than price and convenience.

A consumer may be a soccer mom, a working mom or a busy homemaker, a businessman, or a job holder. Regardless, she wants her food to be quick, convenient, and cheap.

                                                                                  

The food marketers realize that some organic and natural food shoppers are willing to pay higher prices, but they are still trying to make natural, organic, and even local foods more convenient and cheaper.

That's why food marketers focus on Consumer. They target their marketing efforts to the largest number of consumers who share similar preferences. They try to convince other consumers, through persuasive advertising.

The new farm marketing strategies are not about advertising, promoting, or selling; they are about finding people who already want to buy what they produce. The new consumers are willing to pay a fair price for healthy food.

New farm marketing is not about finding large numbers of people who want the same things but finding just enough people who share the values in the new products and processes of the farmers.

 New farm marketing is not about reducing costs through the volume; it is about creating value through uniqueness. It is not about charging ridiculously high prices to gullible consumers; it's about getting a fair price, an acceptable price, from an informed customer.

Marketing strategies for new farmers are not about exploiting impersonal markets but instead are about sustaining personal relationships.

How do you distinguish between informative and persuasive food advertising?

Informative and persuasive advertising are both powerful ways for goods and services. The major difference in these advertising techniques relates to the ways deliver information.

Informative advertising may work persuasive techniques but relies more heavily on facts. Persuasive advertising appeal to the consumer emotion to close the sale.

Informative advertising creates a presentation of product facts in a formal manner, including presenting findings studies and safety assessments, to attract customers and sell a product. Persuasive advertising does it so in a way that frames the product in a compelling, positive light.

While informative advertising may mention a product's negative side effects, persuasive advertising emphasizes the information that appeals directly to consumer need or desire.

Persuasive advertising often uses trickery and flash than informative advertising. The advertising may use beautiful or famous people in the advertisement to attract customers to the products. Companies also might offer discounts on initial products to encourage consumers to buy more.

 Informative advertising chooses to rely on the strength of product features to encourage consumers to make purchases.

Persuasive advertising uses humor to attract consumers to create positive emotions of laughter with products. Informative advertising is a cleverly worded slogan to sell products

A company that uses informative advertising still might work an actor who speaks well and is pleasing to the eye to speak about the product strengths, but the message itself is the star.

Many advertisements coming from governments to warn the public about the dangers of smoking and drinking is the example of informative advertising

A perfect example of a persuasive advertisement is an advertisement for a product where it shows a celebrity is using that product. In this case, the presence of the celebrity gains much more significance than the product itself and the goodness of the product becomes secondary.

Comparing the qualities of a product with a similar product created by another company is another form of persuasive advertisement that attracts many consumers towards the product.

Your friend states, :advertising is a waste of money.” How do you respond?

Advertising is a promotion of products to make customer know about a product or services. To make the customer aware of the products and the services the company is giving.

When it comes to marketing a new company, or even a new product, one of the first things that come to mind is if it’s worth it to advertise. And more importantly, how do you choose to advertise? 

 The answer to that question depends on how, when, where, to whom and what the company is advertising. Each product and service has its own answer.

 Even some well-known companies have fallen short on final sales despite spending a lot of money on advertising because their brand wasn’t strong enough to gain real momentum.

A great example of this can be seen between Samsung and Apple. In 2013, Apple outsold Samsung by 100 percent, even though Samsung spent much more on advertising. These numbers make it hard to believe that they spent $14 billion on advertising, while Apple spent approximately $1 billion.

 In this situation, Apple saw little need to spend a lot of money on advertising, because they knew they had a product their customers would want to buy. Their consumers value the company’s unique approach to software and hardware as a unified experience.

Ford and cocacola, however, responded that they found value in Facebook advertising, and CBS reported that it has already sold more than half of its ad inventory for the Super Bowl next February – at around $3.75 million for a 30-second spot.

SOMETIMES ADVERTISING MISSES THE MARK: There is one time when advertising is absolutely a waste of money, and that’s when the advertisement completely fails. And sadly, there are a few that really stand out.

 For example,  The new mascot design was released to coincide with the addition of Go-Gurt treats as part of a healthier Happy Meal. The design, however, was met with fierce criticism, and people were loud and clear across social media about how creepy the mascot was. McDonald’s soon pulled the new mascot and lost millions of marketing dollars in the process.

Advertising, like all marketing initiatives, can be extremely effective, but can also potentially be a waste of money.

 In order to determine if advertising is right for you, you need to ask yourself if you have a brand strong enough to compensate for the lack of public messaging. If not, advertising might still need to be done – but must be done in the best way to bolster your brand.

Identify a product in each of the demand states.

Segmentation marketing is important for business for competing and success. In today’s market companies will face many states of demand for their products and services.

Business needs to recognize and understand the state of demand for their product and the correct marketing mix to apply for each state.

There are 8 states of demand: negative demand, no demand, latent demand, falling demand, irregular demand, full demand, overfull demand and unwholesome demand.

Companies must understand how to manage the demanding state.

Examples of every demand are given here:

i)                  Negative demand- This occurs when a major part of the market dislikes the product and may even pay a price to avoid it.

Example of negative demand: Dentist, many people avoid seeing the dentist.

ii)                No demand- Here the target market may be uninterested or indifferent to the product.

For example, a young couple may not be interested in adopting family planning. Cam therapy.  People still want to do it if doctors reduce their prices.

iii)             Latent demand- a strong need or demand that cannot be satisfied by any existing product.

Example – Safe cigarette, calorie-free potato, a low cholesterol egg.

iv)             Faltering demand:  the market share of that product starts decreasing or fails to grow at an acceptable rate.

Example: High School student list for college, uses of walk phone declined when iPod come. Uses of cell phone rose rather than wire telephone.

v)                Irregular demand- demand that varies on a seasonal, daily, or even hourly basis,

Example: Restaur0ants and movie theaters, Museums are visited less during weekdays and overcrowded during weekends. Flat call rates.

vi)             Full demand: when the demands are always the same and high for the products.

Example: medicines and their demand never decline.

Why does market development become more important aspect of marketing as consumer income rises?

Market development is a strategic step made by a company to develop the existing market rather than looking for a new market.

The company searches for new buyers to sell the product to a different segment of consumers to increase sales. 

Market Development is a 2-step process to get the untapped market. It starts with market research where a company does a segmentation analysis. It is a try to use the existing product or service to attract new customers.

The goal is to expand the reach a different segment or unexplored market.

Once the company decides which segment to choose, the next step of market development involves creating a promotional strategy to enter into the market. For that, companies may have to take the support of both audio and visual media to push the product deeper into the market. 

On the demand side, income can play a significant role. As income rises, people will buy more of some goods or even begin to purchase higher quality – or more expensive – goods. The price of related goods can also alter demand.

 If the price of one cereal increases, For example, demand will likely switch to a similar cereal – which would be considered a substitute good? If the goods are considered to be complimentary – or are typically used together – a decrease in the price of one of the goods will increase the demand for another.

 Examples of complementary goods are cars and gasoline, where the price of gasoline depends partly on the number of cars. Personal tastes and expectations of the future also influence individual demands as does the number of buyers (an increase in buyers vying for a specific number of goods will increase the demand and likely increase the overall purchase price).

So when the incomes of the customers rise, the company needs to work harder to develop their market. They need to make different strategies, promotions, need to launch new products or need to develop the existing products. as because when income rises,  people seem to switch their choices to better products. So in this case, it becomes harder to gain the same customers with those same products. So companies need to develop their markets as well with the income of the customers. After doing this, they can gain more customers or customers won’t switch their brand or company.

This is why market develops is necessary with income rising.

List the pros and cons of the present financing arrangements for farmer cooperatives.

The general rules of finance apply to co-operatives. Like all businesses, agricultural co-operatives must maintain sufficient levels of equity capital to ensure the financial viability of their operations.

However, in a co-operative, equity capital also provides the basis for member ownership and control. This feature makes some of the financial characteristics of co-operatives different from other forms of business.

The following considerations factor into the financial decisions and policies of co-operatives:

•       Control over the co-operatives future and direction must rest with the membership, and not with outside interests. Therefore, the bulk of a co-operatives equity capital should be obtained from members.

•       Members, as the owners of the business, have an obligation to contribute capital to the co-operative in proportion to the benefits they expect to receive from its operation.

•       Equity ownership should be held by the current membership of the co-operative, namely those who have recently used the services provided by the business.

These considerations influence the ways in which co-operatives finance their operations and handle equity in the business.

In this section, some of the methods agricultural co-ops use to acquire capital, accumulate equity, and redeem member equity are outlined.

Two specific types of co-operative capital structures are discussed in detail—the base capital plan and the financial structure.

 When forming a co-operative business, co-operative leaders must plan how they will acquire sufficient capital to finance the start-up of the business.

Potential sources of capital for new co-operatives include -

member investment and debt financing. The investment of capital by people or organizations who are not members of the co-operative.

Direct investment by members can also be a way for established co-operatives to raise capital for a special need, such as purchasing new assets or expanding operations.

Why haven’t consumer food buying cooperatives been as successful as farmer cooperatives?

Consumer cooperatives are organized by consumers that want to achieve better prices or quality in the goods or services they purchase. Opposite to the traditional retail stores or service providers, a consumer cooperative exists to deliver goods or services rather than to maximize profit.

Nationally, the most widely used co-op form is the credit union, with some 90 million members. Credit union assets have grown a hundred-fold in three decades.  Credit unions are essentially cooperatives of people that use banking services.

Other common types of consumer cooperatives include grocery stores (food coops), energy-buying cooperatives, schools, health care cooperatives, insurance cooperatives, and housing cooperatives.

Farmer cooperatives are businesses owned and controlled by farmers, ranchers or growers. By their cooperatives, farmers are empowered, as elected board members, to make decisions. When a farmer joins a cooperative, they benefit through earnings returned on a patronage basis.

For example, a farmer-member who accounts for 10 percent of the volume of milk delivered to the cooperative would receive 10 percent of the net earnings derived from the handling, processing, marketing and sale of that milk or related products. Such patronage dividends help boost the income of farmers directly.

Through their cooperatives, farmers are able to:

•       Improve their income from the marketplace

•       Strengthen their bargaining power

•       Maintain access to competitive credit sources

•       Compete effectively in the global economy

•       Capitalize on new marketplace opportunities, including value-added processing

•       Manage risk

•       Access technical assistance and other services

There are more than 3,000 farmer cooperatives throughout the United States, whose members include a majority of our nation’s 2 million farmers.