Some producers like to sell their goods directly to final users . On the other hand, most producers use intermediaries to bring their products to market.
Always , They seek for marketing channel. Marketing channel actually a set of interdependent organizations that works for make a product or service available for use or consumption by the consumer or business user.
Marketing decisions are directly affected by a company's channel decisions. They set their pricing based on their nature of working environment with national discount chains, uses high quality, specialty stores, direct sells or online sells.
It's sales force & communications decisions depend on their ability to persuasion, motivation, training & support channel partners.
Besides, company's develops their new products depends on how well those products do the capabilities of its channel members.
Some companies pay little attention to their distribution channels having of damages. In contrast, some companies used imaginative distribution channels system to gain competitive advantage.
For example:- by setting up off airport rental offices of Rent a car businessman gets competitive advantage. Apple also gets through retail music business by selling iPod via the internet on iTunes music.
Amazon & Wal-Mart always changed their face of retailing & without Having any physical stores.
Distribution channel is always a long -term commitments to other firms . For example:- leading companies like Ford, McDonald's, pizza hut, HP can easily Change their advertising , pricing or promotion programs. They can stop their on product & introduce new one for market tastes demand. But after setting distribution channels through contracts with franchisees, independent dealers, large retailers can't replaced this immediately. That's why management needs to design their channels carefully today's & tomorrow's as well.
Always , They seek for marketing channel. Marketing channel actually a set of interdependent organizations that works for make a product or service available for use or consumption by the consumer or business user.
Marketing decisions are directly affected by a company's channel decisions. They set their pricing based on their nature of working environment with national discount chains, uses high quality, specialty stores, direct sells or online sells.
It's sales force & communications decisions depend on their ability to persuasion, motivation, training & support channel partners.
Besides, company's develops their new products depends on how well those products do the capabilities of its channel members.
Some companies pay little attention to their distribution channels having of damages. In contrast, some companies used imaginative distribution channels system to gain competitive advantage.
For example:- by setting up off airport rental offices of Rent a car businessman gets competitive advantage. Apple also gets through retail music business by selling iPod via the internet on iTunes music.
Amazon & Wal-Mart always changed their face of retailing & without Having any physical stores.
Distribution channel is always a long -term commitments to other firms . For example:- leading companies like Ford, McDonald's, pizza hut, HP can easily Change their advertising , pricing or promotion programs. They can stop their on product & introduce new one for market tastes demand. But after setting distribution channels through contracts with franchisees, independent dealers, large retailers can't replaced this immediately. That's why management needs to design their channels carefully today's & tomorrow's as well.
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